Let’s face it, the wildfire spread of web-based portals designed to introduce independent music to the world has created a bewildering array of opportunities and costs. So where do they all balance out? When does the cost of signing up to yet another music promotion service yield results? What results are we looking for anyway?
There is one side of music artist promotion that has been coming up more and more recently so I want to discuss it in this article. What I’m talking about is the concept of local music promotion.
Remember, the music industry is quite dynamic and competitive nowadays. There is said to be a large gap between your music and a potential fan and an even larger gap between your music and a record label. Having a sound marketing plan could help you bridge this gap and eventually make you a step closer to that record label.
What is the main drive for independent artists promote their music on the web? The fundamental incentive for web promotion is the opportunity to get your music heard by people who might otherwise never know that you exist! If people know you exist they can become fans and repeat-listeners. Which of those fans buy CD’s and downloads? Targeted listeners.
After learning about all these mediums by which we can promote our music we can conclude that online promotion ways are far better than all these mediums. Online promotion will not cost you much; it is easy to do and will be very helpful to make established career for you.
Who are the perennial users of Instagrams’s capability to sell music online / albums and gain fans? Indie bands such as: The National, Shiny Toy Guns; dance impresario Moby; rockers Deftones, and media darling Zooey Deschanel. They post a myriad of photos and fans are forever hooked.
Using YouTube to go viral with your videos can make all the difference in the size of your fan base. Needless to say, the internet has completely changed the face of music promotion forever, so jump on board and start promoting your music in the most effective way possible!